Heather Foster

Today it’s also about making people feel something. It builds brand loyalty. People are desperate for connection. So, what do you want your commercial to make people feel? Excited? Happy? Motivated? Empathy? Pride? How can you convey these different emotions? It’s no longer about just writing a script about how great your product or service is and then having a pretty voice read it. A professional voice over actor can help you achieve this connection. How?

Well, humans are social creatures. It is funny that the more we rely on automated intelligence (A.I.), the more we crave humanity. We want and need to see and hear each other. We have access into each others lives in a way we’ve never seen before and, with this, one cannot have a distant, cold announcer of the past voicing today’s commercial spot. Perhaps the pendulum will swing back the other way, but for now, authenticity is where it’s at.

So, finding the voice that best fits your needs is extremely important and the types of voices are vast and can be daunting. Remember that ultimately it is about the story. The performance. The story of you. You need a voice actor that will tell your story with honesty and sincerity.

Human Beings have always been storytellers and that is exactly what you are trying to do. Tell the story of your product or service in a way that will reach your potential clients or customers. Who is the best person to tell your story? This is where a professional voice over actor will be your best bet and best value. Today’s voice over talent isn’t just an excellent actor as we are telling the story without seeing our audience like a theatre actor would or an on camera actor who has the benefit of sharing dialogue with other actors. They are most of the time, alone in their studios, creating their connections through creative skill. It is so fulfilling but also an actual skill that has to be honed and cultivated. A good voice over artist understands this and will work with you to build a truly wonderful story around what is the best for you, your company and your brand. Heather has been fortunate that such brands as SAP, TiVo, Best Western, and Toshiba have trusted her with their projects.

Commercial Acting is exactly that-ACTING. Not just being a good reader will cut it today. Not only that, what kind of voice does your video or radio spot require? Do you need a “Voice of God”, a warm friendly voice, a professional business person, a soccer mom, a rock-n-roll vixen or a compassionate caregiver? Heather’s job is not only to lend an authentic voice to your script, but to fit perfectly within the video, web ad or radio spot.

Which leads Heather to another giant part of her business -customer service! After all, this is your commercial spot. It is very important to her that you are 100% satisfied. As a fellow business owner, she understands how important it is that you are represented in exactly the manner you deserve. This means that her first priority is your happiness. You can consider her a part of your team.

Hiring a voiceover talent can be overwhelming. There are so many people out there today. Heather is here to make it easier for you. The process is simple, you send her the script and any pertinent information that may help her get to the heart and soul of your project, and she will deliver your finished script within 24 hours (scripts over 500 words may take a bit longer). Heather is also available for directed sessions for no extra charge. These are not only a time saving endeavor, as she can hear directly from you, in real time, but it’s also a lot of fun!

And speaking of fun, Commercial voiceover is a blast! The projects are interesting and important and the relationships built through collaboration with her clients may be her very favorite part.

Have more questions? Heather is happy to talk with you about your project and would be delighted to provide you with a custom audition so you can hear her voice perform your words. If she is not the right person for the job, Heather can help steer you toward the person will be the perfect fit.

Contact Heather today!